Types of Travellers
Definition
Types of travellers are the different guest profiles a hotel hosts based on their motivation, buying behavior, and expectations. Understanding them lets you segment your messaging, tailor rates and services, and deliver a relevant experience to each guest instead of a one-size-fits-all approach.
The most common profiles include the business traveller, the leisure or holiday tourist, families, couples, the bleisure traveller who blends work and play, the luxury guest, the budget-minded backpacker or young traveller, and growing niches such as slow tourism or astrotourism. Each has different needs, channels, and booking rhythms.
Industry benchmark
Common traveller profiles and what each one prioritizes:
| Traveller type | What they prioritize |
| Business | Speed, wifi, location, and clear invoicing |
| Leisure / holiday | Experiences, rest, and good value for money |
| Families | Space, safety, and kid-friendly services |
| Couples | Privacy, romance, and special touches |
| Luxury / VIP | Exclusivity, personalization, and flawless service |
| Young / backpacker | Price, flexibility, and social life |
Key characteristics
- Segment your database and campaigns by profile so you send relevant messages and offers to each traveller type.
- Tailor packages, rates, and services to each segment, from the business traveller to the family or couple.
- Identify the profile from the first inquiry to personalize the recommendation and boost conversion.
- Measure which segments are most profitable and focus your marketing on the ones that best fit your hotel.
How WeSpeak helps with Types of Travellers
WeSpeak's AI assistant helps your hotel recognize the traveller type from the very first conversation, sensing whether they're a business guest, a family, or a couple from what they ask, and instantly tailoring its answers, recommendations, and offers to that profile. Every guest gets a personalized experience in their own language while your team converts more inquiries into direct bookings.
Learn more: AI assistant for hotels
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