WeSpeak Blog

Articles and guides about hotel direct sales, WhatsApp automation, and AI for hospitality. Note: individual blog post pages are currently in Spanish.

WeSpeak + Ideas360: a partnership so hotel marketing has real continuity
Gonzalo Rioja Jan 7, 2026 2 min read

WeSpeak + Ideas360: a partnership so hotel marketing has real continuity

The partnership between WeSpeak and Ideas360 is born: an alliance to unite marketing strategy and conversational management...

Why mass discounts no longer work (and what to do instead)
Gonzalo Rioja Nov 28, 2025 2 min read

Why mass discounts no longer work (and what to do instead)

Travelers value experience and recognition more than a 10% coupon. Build more profitable relationships...

How automation improves the check-in and check-out experience at hotels
We Speak Oct 30, 2025 8 min read

How automation improves the check-in and check-out experience at hotels

The check-in and check-out experience can be a decisive factor for guests. Automation reduces times...

Booking automation: reduce errors and increase your direct hotel sales
We Speak Sep 2, 2025 8 min read

Booking automation: reduce errors and increase your direct hotel sales

Booking automation has become a necessity for the hotel sector. Minimize errors and maximize revenue...

How to define the scope of your hotel chatbot project step by step
We Speak Jul 30, 2025 8 min read

How to define the scope of your hotel chatbot project step by step

Implementing a hotel chatbot can transform the customer experience. We explore the necessary steps...

Efficient Human Resources Management: Strategies to attract, retain, and motivate staff
Gonzalo Rioja Jun 9, 2025 2 min read

Efficient Human Resources Management: Strategies to attract, retain, and motivate staff

In the hotel industry, we often talk about hospitality thinking of guests. But there's a type of hospitality...

How Online Reputation Directly Impacts Your Hotel's Profitability
Gonzalo Rioja Apr 29, 2025 3 min read

How Online Reputation Directly Impacts Your Hotel's Profitability

The direct impact of online reputation on hotel profitability. Every decimal point counts...

How Revenue Management improves hotel profitability and boosts your direct sales
We Speak Apr 1, 2025 2 min read

How Revenue Management improves hotel profitability and boosts your direct sales

If you don't have a solid pricing strategy, you're leaving money on the table. Revenue management is not about...

Artificial Intelligence in Hospitality: Where Are We and Where Are We Going?
We Speak Mar 3, 2025 3 min read

Artificial Intelligence in Hospitality: Where Are We and Where Are We Going?

The hotel industry is experiencing an unprecedented transformation thanks to artificial intelligence (AI). But what...

How to personalize your chatbot and reinforce your hotel's brand identity
We Speak Feb 18, 2025 3 min read

How to personalize your chatbot and reinforce your hotel's brand identity

In the hotel industry, brand identity is a fundamental pillar for standing out in a highly competitive market...

Conversational AI in Hotels: The Key to Instant and Personalized Service
We Speak Jan 11, 2025 3 min read

Conversational AI in Hotels: The Key to Instant and Personalized Service

Artificial Intelligence (AI) is transforming the hotel industry, especially in the way...

How Virtual Assistants Are Here to Help Us, Not Replace Us
We Speak Dec 20, 2024 3 min read

How Virtual Assistants Are Here to Help Us, Not Replace Us

We live in an era of technological acceleration. From artificial intelligence (AI) to automation, the...

21 Statistics About Live Chat Importance You Should Know
We Speak Nov 26, 2024 4 min read

21 Statistics About Live Chat Importance You Should Know

If you've considered adding live chat support to your customer service arsenal, you're probably aware of its...

Improving hotel customer service before the booking
We Speak Nov 9, 2024 3 min read

Improving hotel customer service before the booking

The importance of guest service before the booking. In the hotel sector, the guest experience doesn't begin...

7 keys to transform customer service into a powerful hotel sales channel
Gonzalo Rioja Oct 4, 2024 3 min read

7 keys to transform customer service into a powerful hotel sales channel

The customer service in the hotel industry can be much more than a simple source of information...

Benefits of Artificial Intelligence in Hospitality
Gonzalo Rioja Aug 11, 2024 3 min read

Benefits of Artificial Intelligence in Hospitality

Conversational AI has improved rapidly in recent years and is gaining popularity in the...

WhatsApp Usage Tips for Hotels: Increase Your Bookings
Gonzalo Rioja Jul 3, 2024 2 min read

WhatsApp Usage Tips for Hotels: Increase Your Bookings

WhatsApp is a giant of digital communication with 2 billion users in more than 180 countries, making it...

4 reasons to use WhatsApp in your hotel marketing strategy
Gonzalo Rioja Apr 15, 2024 3 min read

4 reasons to use WhatsApp in your hotel marketing strategy

WhatsApp stands out as one of the main digital communication channels globally. In the industry...

ChatGPT for Hotels, the Artificial Intelligence Revolution in Hospitality
Gonzalo Rioja Mar 11, 2024 2 min read

ChatGPT for Hotels, the Artificial Intelligence Revolution in Hospitality

In today's digital era, customer service has become a crucial aspect for any business, and...

Connect ChatGPT to WhatsApp for Hotels: Improve Customer Service
Gonzalo Rioja Jan 12, 2024 2 min read

Connect ChatGPT to WhatsApp for Hotels: Improve Customer Service

In the digital era, customer service has evolved significantly. Artificial intelligence chatbots have...