The Tourism of 2035 and Your Website
Tourism in 2035 will be the convergence of emotion, simplicity, and technology. And you can start preparing now: by optimizing your website to convert more today.
What will tourism look like in 2035? It's not a science fiction question. It's an operational one, because the decisions you make today will determine whether you end up on the right side of that change.
The tourism of 2035: three convergences
The clearest signal I see in the market is the convergence of three forces:
- Emotion: travelers will choose increasingly specific and personalized experiences. Not "a hotel in Medellín." But "the hotel in Medellín with that terrace and that view and that specific breakfast I saw on Instagram."
- Simplicity: the fewer steps to book, the more conversions. Friction will disappear. Travelers will be able to go from inspiration to confirmation in minutes.
- Technology: empathetic automation will be the standard. Not robots answering questions, but systems that understand context, anticipate needs, and personalize the response.
What you can do today: optimize your website
You don't need to wait until 2035 to get started. Your website is the first point of contact for many travelers today. And most hotel websites aren't optimized to convert.
Critical points to review:
- Mobile first: more than 60% of visits come from mobile phones. If your website doesn't work well on mobile, you're losing bookings.
- A booking process in 2-3 steps maximum. Every additional step reduces conversion.
- Clear CTAs: "Book now," "Check availability," "Message us on WhatsApp." Make it obvious what to do.
- A/B testing: test different versions of your pages and measure which converts best.
- A visible WhatsApp button: many travelers prefer to message before filling out a form.
Hospitalidad Emprendedora
Albert Pérez Llanos and Gian Franco Mercado have recorded more than 80 episodes of their podcast Hospitalidad Emprendedora. An essential resource for hoteliers who want to think big.
— Gonzalo Rioja
