Meta Glasses, Ámbito Financiero and Bleisure
Meta+Ray-Ban smart glasses arrive in tourism. WeSpeak in Ámbito Financiero. And bleisure: the trend of mixing business and leisure that's redefining the corporate traveler.
Three different topics that converge on the same point: the traveler's profile is changing faster than most hotels are adapting their offering.
Meta + Ray-Ban glasses and tourism
Meta and Ray-Ban's smart glasses are generating concrete use cases in tourism. Tour guides livestreaming what they see. Travelers looking up information about a monument simply by looking at it. Hotels using them to showcase check-in in a different way.
It's not mainstream yet. But it's the kind of technology that within 3 years will be in the hands of millions of travelers. The question for hotels: how will you show up when the traveler "looks" at you through their glasses?
WeSpeak in Ámbito Financiero
This week a feature on WeSpeak ran in Ámbito Financiero. It's an important recognition for us in the Argentine market and helps us keep growing in the region.
Bleisure: the growing trend
Bleisure = business + leisure. The traveler who comes for work and stays a few extra days for leisure, or who blends both throughout the trip.
What this means for hotels:
- Productivity spaces: good wifi, comfortable desks, small meeting rooms. The bleisure traveler needs to work well in order to enjoy afterward.
- Work & Wellness packages: room + spa or gym access + late breakfast so they can work in the morning and relax in the afternoon.
- Afterwork local experiences: afternoon tours, guided dinners, activities they can do alone or with other guests.
- Community building: the bleisure traveler appreciates connecting with others in a similar situation.
It's not a small niche. It's one of the fastest-growing segments in urban hospitality.
— Gonzalo Rioja
