The hotel
Holiday Inn is a hotel chain with a property in Córdoba, Argentina. As a chain hotel, it handled a high volume of bookings, but its information was fragmented across several tools, making revenue decisions difficult.
Management wanted to revolutionize its customer service and, above all, gain a unified view of the business to reduce dependence on OTAs and strengthen the direct channel.
The challenge
Pulling reports from four different tools made reading the business slow and unreliable, and the low season left occupancy gaps that went unfilled.
The hotel needed to consolidate all booking metrics in one place and activate marketing actions capable of reviving demand during the lowest-occupancy dates.
The WeSpeak solution
With WeSpeak, Holiday Inn Córdoba brought all its booking Business Intelligence into a single platform, eliminating the need to cross-reference reports from multiple systems.
It added segmented WhatsApp marketing campaigns to its contact base, targeted specifically at low-occupancy dates, with an assistant response time of under 30 seconds.
Results
Direct bookings grew by 23% and 86% of inquiries are now resolved automatically, with response times under 30 seconds.
Guest satisfaction reached 90% and low-season occupancy increased by 34%, filling gaps that previously went empty.
“For the first time we have all our booking Business Intelligence in one place, without pulling reports from 4 different tools. That lets us make better decisions and grow revenue month after month.”
