Letting Go to Grow
Agustín Addiechi takes over commercial leadership at WeSpeak. And Alphabet reported USD 96.4B with +14% growth, driven by AI. AI is already the economy.
This week I want to share something internal about WeSpeak that, I think, says a lot about how a business has to grow.
Letting go to grow
One of the hardest moments for a founder is to stop doing the things you did at the start because the business has grown and there are people better than you at those tasks.
This week we made it official that Agustín Addiechi is taking over commercial leadership at WeSpeak. He's the company's first "mid-level" hire—someone who isn't part of the founding team but who runs the commercial area with the same passion and judgment as if he were.
For me, it's a moment of personal growth. Letting go of the commercial side to focus on strategic vision, partnerships, and product is a necessary leap. And having someone like Agustín makes that leap possible.
Alphabet and the AI economy
Alphabet's (Google's parent company) second-quarter 2025 results are an important piece of context:
- USD 96.4 billion in revenue
- +14% year-over-year growth
- The main engine of growth: artificial intelligence
Google Cloud grew 29% thanks to demand for AI services. AI Overviews—the AI-generated answers at the top of search results—are now available in more than 200 countries and 40 languages.
This means that when a traveler searches "hotels in Montevideo with a pool," the first thing they see isn't a list of results. It's an AI-generated summary. Does your hotel appear in that summary?
Conversational AI as a 24/7 concierge
In this context, your hotel's conversational assistant isn't a luxury. It's the difference between being available when the traveler decides and not being there.
— Gonzalo Rioja
