F O R W E S P E A K C L I E N T S · S E P T E M B E R 2 0 2 6 · WhatsApp changes its rules · on October 1. · We’ve got you covered. · What changes at Meta, how much it may cost you, and what WeSpeak is · doing so you can keep selling with peace of mind. · Gonzalo Rioja · CEO, WeSpeak · Hotel assistant · WhatsApp · online · Hi! Do you have availability from · October 12 to 14 for 2 people? · Hi, John! Yes: a double room with · breakfast at USD 120 per night. · Shall I book it for you? · Yes, please 🙌 · Booking confirmed
B E F O R E W E S T A R T · This is not a WeSpeak change. Meta is changing it. · Meta, the company that owns WhatsApp, · updated the rules and pricing of WhatsApp · Business. · It applies to every business in the world that uses WhatsApp · Business, with any provider. It is not a WeSpeak decision, · nor something we can avoid: what we can do is prepare you · and support you. · WeSpeak is a Meta Business Partner · WeSpeak charges nothing for this · Meta bills it directly to your WhatsApp Business account, in your · currency. WeSpeak adds no margin or fee, and your plan with us · does not change
T H E E S S E N T I A L S · If you only read one page, make it this one. · 01 · Meta starts charging for your · assistant’s messages · From October 1, 2026, the replies your · assistant (or your team) sends for free · today on WhatsApp will have a cost per · message. · Meta bills it to your WhatsApp Business · account. It is not a WeSpeak charge, and · your plan with us does not change. · More detail in section 01 · 02 · The impact is limited and can · be calculated · Meta gives you 1,000 free messages per · month per number, and conversations that · come from your ads are free for 72 hours. ·
C O N T E N T S · What you will find in this presentation · 01 · How WhatsApp works and what changes · The two types of conversation, what is charged and what stays free. · 02 · How much it may cost you · Rates by country, real examples and the WeSpeak calculator. · 03 · What WeSpeak is doing · Fewer messages, Conversion Pixel, web widget and WeSpeak Voice. · 04 · The only thing you need to do · Add your payment method in Meta before September 30. · 05 · Questions and contact · How to reach us to sort out your case. · How to read this presentation · It is designed to be understood on its own,
0 1 · H O W W H A T S A P P W O R K S A N D W H A T C H A N G E S · How WhatsApp works (and what doesn’t change) · Meta, the owner of WhatsApp, distinguishes two types of conversation. This is how it works today, with any provider: · When the guest writes to · you · THIS IS THE CHANGE · 1 · A 24-hour window opens · It resets every time the guest writes again. · 2 · Your assistant and your team reply freely · These are the “service messages”: free text, no template. · 3 · Free today. From October 1, they are charged · Per message, after the 1,000 free ones each month. This is the only · change.
0 1 · H O W W H A T S A P P W O R K S A N D W H A T C H A N G E S · Today vs. from October 1, 2026 · M E S S A G E T Y P E · T O D AY · F R O M O C T O B E R 1 · Messages you receive · Everything guests write to you. · Free · Free, no changes · Replies from your assistant and your · team · “Service messages”: free-form replies within 24 · h of the guest’s last message. · Free · Charged per message, based on the · guest’s country. The first 1,000 each · month, per number, stay free. · THIS IS WHAT CHANGES · Templates: campaigns and · reminders · Messages your business starts (marketing and · ut
0 1 · H O W W H A T S A P P W O R K S A N D W H A T C H A N G E S · The change is only on WhatsApp. WeSpeak is multichannel. · Instagram, Facebook and TikTok do not have this cost. And on October 1 we add two more channels so you depend less on WhatsApp. · WhatsApp · The only channel with · the new Meta cost. · Meta change · Oct 1 · Instagram · Direct messages, no · cost per message. · No cost per message · Facebook · Messenger, no cost per · message. · No cost per message · TikTok · Already available in · WeSpeak, no cost per · message. · Available today · Web widget · Your assistant on your
0 1 · H O W W H A T S A P P W O R K S A N D W H A T C H A N G E S · What stays free · Always · Everything guests write to you · Messages your guests send never have a · cost, without exception. Only messages · that leave your WhatsApp count. · 1,000 / month · Free messages per number · Meta gives you the first 1,000 service · messages of each month for every · WhatsApp number (around 100 to 150 · conversations). · They do not roll over: each month it resets · to 1,000. With several numbers, each one · has its own allowance. · 72 hours · Conversations from your ads · If the conversation starts
0 1 · H O W W H A T S A P P W O R K S A N D W H A T C H A N G E S · The 72 free hours work in your favor · 0 h · Click on your ad · The guest opens WhatsApp · from Facebook or Instagram. · Minutes · Inquiry and quote · The assistant replies, quotes · and proposes dates. · 24 h · Automatic follow-up · If there was no reply, the · assistant picks the · conversation back up. · 72 h · Booking · The guest confirms within the · free window. · During these 72 hours, everything you send is free · Why this is good news · It lines up with our closing rates · The vast majority of WeSpeak quotes · are res
0 2 · H O W M U C H I T M A Y C O S T Y O U · What each message costs, by guest country · Guest country · Messages from your assistant and your team · from · October 1, 2026 · Argentina · USD 0.0260 per message · Brazil · USD 0.0068 per message · Chile · USD 0.0200 per message · Colombia · USD 0.0008 per message · Mexico · USD 0.0085 per message · Peru · USD 0.0200 per message · Rest of Latin America · USD 0.0113 per message · Spain · USD 0.0200 per message · Campaigns and reminders (templates): keep exactly the price they have today. · USD per delivered message · Official Meta rates in effect
0 2 · H O W M U C H I T M A Y C O S T Y O U · How much would it cost a typical hotel? · Assumptions: 5.5 messages per conversation (real platform average) · 40% of conversations come from ads (free) · guests from Colombia (USD 0.0008 per · message) · Small hotel · 300 conversations / month · USD 0 · per month, billed by Meta · 990 messages per month (not counting those from · ads). · They fit within the 1,000 free allowance: it pays · nothing. · Medium hotel · 1,000 conversations / month · ≈ USD 2 · per month, billed by Meta · 3,300 messages − 1,000 free = 2,300 billable. · 2,300 × USD 0.0008
0 2 · H O W M U C H I T M A Y C O S T Y O U · Your case in two minutes: the WhatsApp cost calculator · wespeak.pro/en/cotizador-whatsapp · WhatsApp cost calculator · Direct Meta rates. WeSpeak does not charge any additional cost. · 01 · Where do your guests contact you from? · Colombia 70% · Mexico 30% · 02 · Conversation volume · 1,000 conv./month · 5.5 msgs/conv. · 40% from ads · 03 · Messages your business starts (optional) · Reminders: 0 · Campaigns: 0 · APPROXIMATE META · COST · ≈ USD 7 · per month · from Oct 1, 2026 · Assistant and team messages · USD 7 · Conversations from ads · you sav
0 3 · W H A T W E S P E A K I S D O I N G · Five things we already did to support you · Our goal is simple: the Meta change should cost you neither sales nor time. · WhatsApp cost · calculator · You know how much it will · cost before the first bill · arrives. · Available today · Fewer messages, · same quality · The assistant replies in 1 · or 2 messages at most. It · switches on by itself. · Automatic · October 1 · Conversion Pixel · Every booking closed in · your booking engine is · attributed to the · conversation that · generated it. · Available today · Web widget · The same assistant on ·
0 3 · W H A T W E S P E A K I S D O I N G · Fewer messages, same quality · Until today · 4 messages · B E F O R E · Do you have availability from · October 12 to 14 for 2? · Hi, John! · Thanks for writing to us. · 👋 · Yes, we have availability from · October 12 to 14. · Double room with breakfast: USD · 120 per night. · Would you like me to book it for you? · 4 billable messages · From October 1 · 1 message · A F T E R · Do you have availability from · October 12 to 14 for 2? · Hi, John! · Yes, we have · 👋 · availability from October 12 to 14: a · double room with breakfast at USD · 120 per ni
0 3 · W H A T W E S P E A K I S D O I N G · Conversion Pixel: every booking in your engine, attributed · 1 · The assistant sends your · booking engine link · That link carries an anonymous · click identifier. · 2 · The guest opens your · engine · The Pixel stores the identifier in · their browser. · 3 · The guest books · Your engine emits its standard · purchase notice: number, amount · and currency. · 4 · WeSpeak links it · The booking and its amount · appear in your panel, tied to the · conversation that originated it. · Why it matters now · If you prefer to take your guests to the booking e
0 3 · W H A T W E S P E A K I S D O I N G · Web widget: the same assistant, on your site · yourhotel.com · Your website · Photos, rooms, experiences… · Hotel assistant · online · Do you have availability for the · long weekend? · Yes! From the 10th to the 12th we · have a superior double at USD 140 · per night with breakfast. Shall I · take you to the booking engine? · Book in the engine → · Type your message… · For those who prefer not to redirect to WhatsApp · The same assistant, on your website · It replies, quotes and follows up just like on WhatsApp. · Takes the guest to your booking engi
0 3 · W H A T W E S P E A K I S D O I N G · WeSpeak Voice: the phone is a channel too · Launches on October 1 · One more channel to serve guests and close bookings without depending only on WhatsApp. · Calls from WeSpeak · Your team answers and makes calls from · the browser, with no switchboard or · physical phones. · Call the guest with one click from the · WhatsApp conversation. Every call is · recorded and linked to the contact. · Everything gets logged · Transcription, summary and suggested · follow-up for every call, generated with AI. · Each call is one more conversation in your · panel
0 4 · T H E O N L Y T H I N G Y O U N E E D T O D O · Add your payment method in Meta before September · 30 · If there is no payment method on file on October 1 · Meta stops delivering service messages: your assistant and your · team will not be able to reply on WhatsApp until you add one. · Questions? We walk you through it · Your account manager sorts it out with you in a · short call. You can also scan the code and · message our support team on WhatsApp. · Take the chance to check your account’s currency. Meta bills in · the currency set on your WhatsApp Business account. · H O W T O D O I
0 4 · T H E O N L Y T H I N G Y O U N E E D T O D O · Key dates and who does what · September · We let you know · This presentation reaches your inbox. · September 30 · Last day · To add your payment method in Meta. · October 1 · Meta billing starts · Your assistant now replies in 1 or 2 messages. · WeSpeak Voice and the web widget arrive. · You · Add a payment method in Meta before September 30. · Estimate your cost at wespeak.pro/en/cotizador-whatsapp. · Decide with your account manager whether you want the Pixel, the · web widget or Voice. · Us · Assistant optimized automatically on October
F R E Q U E N T L Y A S K E D Q U E S T I O N S · What we get asked most · Is this cost charged by WeSpeak? · No. Meta charges it directly on the invoice of · your WhatsApp Business account. WeSpeak · adds no charge and your plan with us does not · change. · Do templates keep working? · Yes. Templates to start conversations · (campaigns, reminders, picking up a chat after · 24 h) continue to exist and keep their current · rates. · I have several WhatsApp · numbers. What about the · allowance? · The 1,000 free-message allowance is per · number. With two numbers you have 2,000 · free messages pe
0 5 · Q U E S T I O N S A N D C O N T A C T · Any questions? · We are here to help. · This change is Meta’s decision, but how we get through it is decided · together. Count on us as your partner, not just your provider. · Gonzalo Rioja · CEO, WeSpeak · S U P P O R T O N W H AT S A P P · +54 9 3446 64-5873 · Scan the code with your phone · camera and a chat with our · support team opens. · Your account manager · Through the usual channel · soporte@wespeak.pro · Support email · wespeak.pro/en/cotizador-whatsapp · Calculate your cost · wespeak.pro/docs/costos-de-whatsapp-meta · Full guide (in Spa