WhatsApp Cost Calculator
Estimate the cost your business would pay for using WhatsApp starting October 1, 2026. The values you'll see are Meta's direct rates — WeSpeak doesn't charge anything extra on top of them.
Where do your guests contact you from?
Meta charges based on the country of the guest's phone number (not your hotel's). Split 100% across your contacts — a rough estimate is enough.
Conversation volume
Overall average: 5.5
Messages your business initiates (optional)
What you reply when guests message you is already covered in step 2. This is only what your business sends on its own initiative (to someone who didn't message you, or after the conversation has closed). If you don't send anything like that, leave 0.
Confirmations, pre-check-in and picking up closed conversations (after 24 h a template is required). Lowest rate.
Promos and news. 1 campaign to 2,000 contacts = 2,000 messages. Highest rate.
See rates and how we calculate
How it's calculated
- Meta charges for every message that goes out of your WhatsApp. Messages your guests send you are never charged.
- The price depends on the country of the guest's phone number, not your hotel's country. That's why an average rate is calculated from your country mix.
- Conversations that start from a Meta ad (Click-to-WhatsApp) are free for 72 hours: during that window you don't pay for any of the messages you send.
- For the rest: billable conversations × messages sent per conversation × average service rate. Meta then waives the first 1,000 service messages each month, free per phone number: they do not roll over, so whatever you don't use is lost.
- On top of that, broadcast campaigns (marketing rate) and reminders or notifications (service rate) are added.
Notes
- Messages you receive are always free.
- Meta gives you 1,000 service messages per month, per phone number. The allowance does not cover campaigns or reminders — those are charged from the first message.
- Conversations started from a Meta ad are free for the first 72 hours.
- This is an indicative, non-contractual estimate. The actual cost is determined by Meta based on the messages actually delivered.
- Local taxes are not included.
- It's charged by Meta on the client's account: it's not a WeSpeak charge.
Rates by country (USD per delivered message)
Official Meta rates in effect since July 1, 2026.
| Country | Serviceassistant and team · starting Oct 1, 2026 | Marketingcampaigns and broadcasts · current |
|---|---|---|
| Latin America | ||
 Argentina | $0.0260 | $0.0618 |
 Brazil | $0.0068 | $0.0625 |
 Chile | $0.0200 | $0.0889 |
 Colombia | $0.0008 | $0.0125 |
 Mexico | $0.0085 | $0.0305 |
 Peru | $0.0200 | $0.0703 |
 Uruguay | $0.0113 | $0.0740 |
 Ecuador | $0.0113 | $0.0740 |
 Paraguay | $0.0113 | $0.0740 |
 Bolivia | $0.0113 | $0.0740 |
 Dominican Republic | $0.0113 | $0.0740 |
 Guatemala | $0.0113 | $0.0740 |
 El Salvador | $0.0113 | $0.0740 |
 Costa Rica | $0.0113 | $0.0740 |
 Panama | $0.0113 | $0.0740 |
 Honduras | $0.0113 | $0.0740 |
| Rest of the world | ||
 Spain | $0.0200 | $0.0707 |
 United States | $0.0034 | $0.0250 |
 United Kingdom | $0.0220 | $0.0635 |
 Germany | $0.0550 | $0.1365 |
 Other / rest of the world | $0.0077 | $0.0604 |
Frequently asked questions
How do I know how many enquiries come from my Meta ads?
If you run ads on Meta (Facebook and Instagram) that open a chat — Click to WhatsApp ads — a good share of your enquiries comes in through them. Those conversations are free for 72 hours, so the share they represent moves the step 2 estimate quite a bit.
The exact number is in your WhatsApp Manager insights: the same screen where Meta shows how many messages were sent, which ones were answered and how much you spent.
- Open your WhatsApp Manager insights and sign in with the Meta account that manages your number.
- At the top, pick the WhatsApp Business account and, if you have more than one, the phone number. Then set the date range (last 30 days, for example).
- Look at the breakdown by category: it lists the messages and conversations of each type, which ones weren't charged and what the period cost.
- The ones that started from an ad show up as free entry point conversations. Those are the enquiries your ads brought in.
The step 2 percentage is those conversations divided by the total for the period. Example: 400 from ads out of 1,000 total = 40%.
If the link drops you somewhere else, the manual path is business.facebook.com → All tools → WhatsApp Manager → Insights.
How do I know how many service messages I send per month?
Service messages are the ones your business sends inside a conversation the guest opened: replies from the assistant and from your team. They are the bulk of the bill and what step 2 estimates. Broadcast campaigns bill at the marketing rate and are counted separately.
The volume comes from the same screen as the previous question, looking at the breakdown by category:
- Open your WhatsApp Manager insights and pick your WhatsApp Business account and phone number.
- Set the date range to a full month, so the number is comparable to the free allowance, which is monthly too.
- In the breakdown by category, look for service: that row has the messages of that category and their cost. Marketing, utility and authentication are counted separately.
- Keep in mind Meta doesn't charge the first 1,000 service messages each month per number, and the ones sent within 72 hours of an ad aren't charged either.
For step 2: divide the month's service messages by the month's conversations. Example: 5,500 messages over 1,000 conversations = 5.5 messages per conversation.
