WeSpeak Campaigns

Your guest base,
ready to sell

Segmented WhatsApp campaigns from your own base: promotions, reminders and reactivation of cold enquiries — with controlled sending to protect your number.

Segment by funnel and tagInstagram and Facebook tooAnti-block sending limitsSource attribution
What it is

Talking again to those who already wrote to you.

WeSpeak Campaigns sends the same message to a segment of your base — promos, check-in or payment reminders, reactivation — using WhatsApp-approved templates and respecting Meta's limits.

How it works

From the list to the result on a single screen.

01

Choose who

Combine filters: tag, conversation status, funnel and stage, customer status, country and the date they enquired.

02

Choose what to send

A WhatsApp-approved template. The panel shows how many recipients you reach and the approximate cost per message.

03

Schedule the send

Start date and time, with an estimated finish calculated from the pace allowed for your number.

04

Measure the result

Sent, opened, failed and pending in real time — and whoever replies becomes a warm audience for the team.

What it includes

Bulk sending without risking your number.

Six combinable filters

Tags, conversation status, funnel and stage, customer status, country and enquiry date — so you only speak to the right people.

Anti-block limit

WeSpeak caps daily sends below Meta's ceiling. A number ban is irreversible: the cap exists so it never happens.

Official API speed

With the official WhatsApp API you send up to 3 messages per second; with a QR connection the pace drops to about one per minute.

Multiple channels

WhatsApp as the main channel, plus Instagram and Facebook campaigns from the same screen.

Per-campaign metrics

Delivered, read and failed, with clear benchmarks for what a healthy campaign looks like and when to stop.

Audience module

Measures where your customers come from — Meta ads, your own campaigns or organic — and which ones end in a booking.

Benefits

What changes when your base speaks again.

Revenue with no acquisition cost

You sell to people who already know you and already messaged you: no need to pay for that contact twice.

Less reliance on OTAs and ads

Your own channel to fill slow dates without raising ad spend or giving up commission.

Your number protected

Sends are spread below the ceiling Meta sets: no risking the account to rush a campaign out.

You know what worked

Attribution by source and by post: repeat what brought bookings and cut what only brought clicks.

Attribution

Not just how many wrote: how many booked.

The Audience module connects each conversation's source with the booking it generated, so you know which spend is worth repeating.

Meta ads

Meta reports X · WeSpeak confirmed Y

Meta counts clicks and estimates; WeSpeak counts the people who actually messaged you, with cost per conversation and ROAS per campaign.

Your own campaigns

One link per piece

Short links for stories, bio, printed QR codes or newsletters: you know which post brought conversations and revenue.

Funnel

Where conversion stalls

The funnel flags the bottleneck when a stage loses more than half of its contacts.

With WeSpeak Payments, bookings and revenue are recorded automatically: without it, metrics depend on what the team marks by hand in the funnel.

Who it's for

For teams that already have a base and don't use it.

Hotels with strong seasons

Reactivate last season's guests or fill slow dates by talking to people who already know you.

Marketing teams

Know which ad or post generated real bookings, not just clicks — and repeat what works.

Properties with cold enquiries

Quotes left unanswered 60 days ago come back into the conversation with a segmented message.

Frequently asked questions

What hotels usually ask us about Campaigns.

It's a bad idea: purchased lists are the fastest route to getting your number banned, and a permanent ban is irreversible. Healthy lists are contacts who messaged you, booked, or interacted in the last 30 to 90 days.

WhatsApp assigns a daily limit based on your number's tier (from 250 up to 100,000) and WeSpeak applies an extra cap to protect your account. A base of 2,000 contacts is spread over several days automatically.

Yes. Messages that start a conversation must use a WhatsApp-approved template. We help you create them and submit them for approval.

A healthy campaign is around 90%+ delivered, 50%+ read within 24 hours and under 5% failed. If failures pass 10%, it's worth stopping and reviewing the list.

Yes: with an approved template that carries the video or image in its header, or by pasting the video link (YouTube, public Drive) into the template text.

It is assessed case by case: you need a verified number with High quality, a good campaign track record (high delivered and opened, low failed) and your own lists, never purchased ones. With that in place, the cap is raised.

All messages exchanged with the same contact within the same calendar month count as a single conversation, regardless of how many messages or which channel. A campaign that re-engages someone who already messaged you that month doesn't add a new conversation.

Meta charges its template rates directly to your Meta Business account — it is not a WeSpeak charge. Before launching, the panel shows you the approximate cost per message so you decide with the number in front of you.

It activates from Extras inside the panel, with no plan change. Your advisor helps you pick the option that matches your sending volume. Prices are in the Extras section of the platform: app.wespeak.pro/extras.

The booking you want
is already in your base.

Segment, send with control and measure which source brings real bookings — all from the platform where you already talk to guests.