The hotel CRM that organizes
every opportunity
Every conversation your hotel has in a single inbox, and a sales funnel the AI keeps up to date. Your team always knows who to answer, who to chase and how much is at stake.
From answering messages to managing sales.
The WeSpeak hotel CRM is the panel your team works in every day: it brings together the conversations from all your channels, sorts every inquiry by sales phase and measures the demand for your hotel. The AI keeps it up to date.
Every inquiry, organized automatically.
- Through WhatsApp, Instagram, Facebook, TikTok, your website chat or email. The contact is created with their name, phone and country, and the conversation appears in the inbox.
- After each reply, the AI updates the funnel phase, the quoted amount, the check-in and check-out dates, the email and the labels. Nobody enters data by hand.
- Interested, Quoted, Booking intent and Booked. You see how many opportunities are in each phase and what the quoted amounts add up to.
- You assign the conversation, leave internal notes and reply from the same place. The AI summary tells you in seconds what the guest asked for and what objections they raised.
- Automatic follow-ups, messages you schedule in advance and conversations you snooze to pick up on the right day.
- The dashboard shows which dates people ask for, how much demand you lost for lack of availability and why opportunities fell through.
The tools of a sales team, built for hotels.
AI labels
You create them with an instruction and the AI applies them on its own.
Contacts
Your guest database: filter it, import it from Excel or CSV and download it.
Team and permissions
Administrator, Supervisor and User roles, and automatic assignment of conversations.
Alerts
By email, in the panel and on your phone when a conversation needs your team.
Filters and bulk actions
Save your filters and act on many conversations at once.
Funnels your way
Sales, operations and any you create, with your own phases, colors and order.
What your hotel gains.
of conversations are reactivated
The automatic follow-up writes again to whoever did not reply, with context.
the AI enters the data
Phase, amount, dates, email and labels fill themselves in after each reply.
of guests, ready to download
Every inquiry leaves a contact with their dates and amount. You filter it, import it and download it.
to know where to focus
The funnel shows you which opportunities are close to booking and how much they are worth.
The questions of your business, answered.
The dashboard turns your conversations into commercial insight. Every tab answers a question.
How is your direct channel performing?
What is the market asking for?
How is your team working?
Sample data: this is how the dashboard looks, not the results of a hotel.
And why each opportunity is lost
With WeSpeak Campaigns, that same database becomes WhatsApp campaigns segmented by label, phase, country or requested date, and with WeSpeak Tracker you see which ad brought each opportunity.
The CRM fills itself in with the conversational AI
The agent replies, quotes and updates every opportunity while it chats with the guest.
Hotels already selling with WeSpeak.
Howard Johnson
Holiday Inn Córdoba
“Before WeSpeak, sales were lost. After WeSpeak, many of those sales that used to be lost are no longer lost. And that is real, it is not a belief.”
“There are Google reviews thanking Elisa for her human and kind attention. And she isn’t human.”
- 700+ hotels
- 20 countries
- Chains, groups and independent hotels







Questions about the hotel CRM.
A generic CRM waits for someone to enter the data. The WeSpeak CRM starts from the conversation: every inquiry creates the contact and the AI fills in the phase, the quoted amount, the dates and the labels. It also speaks the language of hotels: nights, check-in and check-out dates, ADR and availability.
Your account starts with a sales funnel — Interested, Quoted, Booking intent and Booked — and an operations funnel — Pre check-in, Check-in and Check-out. You can change the names, colors and order, and create your own funnels.
The AI, in the phases where you switch that option on and give it an instruction, or your team by dragging the card. When an opportunity is lost, the reason is recorded.
WhatsApp, Instagram, Facebook, TikTok, your website chat and email. With WeSpeak Voice, phone calls too.
They see what the assistant replies in real time and can take over the conversation at any moment: the assistant pauses and switches back on when you decide. Assignment and internal notes stay in the contact panel.
Yes. You import from Excel or CSV, with data validation, and download your contacts or your funnel to Excel whenever you like.
Yes, with WeSpeak Campaigns: you segment your database by label, phase, country or requested date and send a campaign that is measured down to the booking.
No. The PMS manages bookings and operations; the WeSpeak CRM manages everything that happens before: the inquiry, the quote and the follow-up until the guest books.
- One inbox for all your channels
- A funnel that updates itself
- Your own guest database, ready to download
- Demand metrics in real time
From scattered chats to
organized sales
We will show you the inbox, the funnel and the dashboard with a case like your hotel.