WeSpeak in Valencia and AEO
In-person event at the Hotel Turia in Valencia on May 23. And the new AEO paradigm: it's no longer enough to optimize for Google, you have to optimize for AI answers.
Two important things this week: an in-person event in Valencia and a concept every hotelier should start getting familiar with.
In-person event — Hotel Turia, Valencia, May 23
We'll be in Valencia this coming May 23 for an in-person meetup with hoteliers. It'll be a hands-on session where we'll see live how an AI conversational assistant works, with real cases and time for questions.
If you're in the area and want to come, reply to this email and we'll send you the event details.
AEO: the new paradigm that's here to stay
Everyone knows SEO—optimization for search engines like Google. But there's a new concept that's starting to change the rules of the game: AEO, or Answer Engine Optimization.
The difference is simple but profound:
- SEO: you optimize your website so it appears in Google's results.
- AEO: you optimize your content so that AI (ChatGPT, Gemini, Perplexity) cites you as the answer when someone asks something related to your hotel or destination.
More and more travelers use AI to plan their trips. "What are the best boutique hotels in Cartagena de Indias?" is no longer just a Google search. It's a question they ask ChatGPT.
Does your hotel show up in that answer? Are you optimizing so that it does?
It's the next big differentiator for hotels' online visibility.
WeTalk on HR with Julian Grano — May 28
The next WeTalk will be about Human Resources in hospitality with Julian Grano. A critical topic: how to attract, retain, and motivate staff in a sector with high turnover.
— Gonzalo Rioja
