TikTok for Hotels, AI and Direct Bookings
TikTok is becoming a travel-inspiration channel. A real case: Howard Johnson automated 89% of its questions and achieved +21% in direct bookings with 92% satisfaction.
This week we're talking about two things that seem very different but are connected: TikTok as a hotel acquisition channel, and a concrete AI case that's generating measurable results.
TikTok for hotels: 4 keys to get started
TikTok stopped being "the network where young people dance" and became one of the most powerful travel search engines of the moment. Travelers look for hotels, destinations and experiences there before they go to Google.
How can you take advantage of it?
- Show the behind the scenes: the team preparing breakfast, the view from the room at sunrise, the decorating process.
- Reply to comments with video: TikTok lets you respond to comments with a video. It's a unique way to generate content and show personality.
- Bring in your guests: user-generated content converts better than any professional production.
- Use trending sounds: the algorithm favors videos that use popular audio of the moment.
Real case: Howard Johnson
One of the hotels we work with implemented WeSpeak's conversational assistant six months ago. The results:
- 89% of frequently asked questions answered automatically
- +21% increase in direct bookings
- 92% satisfaction in interactions with the assistant
The most important part: the front-desk team stopped wasting time answering the same old questions and started focusing on the conversations that truly need a human touch.
WeTalk — 3rd edition
We're continuing our online meetups for hoteliers. In the third edition we'll talk about content strategies for social media. If you'd like to join, reply to this email and we'll send you the link.
— Gonzalo Rioja
