Introducing WeSpeak Campaigns

Every hotel has a contact base that already knows its brand: guests who have stayed, leads who inquired and didn't book, people who asked about a specific date and fell by the wayside. Most of that base never gets another message. WeSpeak Campaigns turns it into an active sales channel: you build a segmented WhatsApp campaign, choose exactly who receives it, and measure the impact on your bookings.

How it translates into revenue

• Reactivate past guests ahead of high season: filter by the date of their last inquiry or stay and send them an early offer, before they start looking elsewhere.
• Win back leads that didn't close: segment by funnel stage or by "lost customer" and offer a one-time incentive — it's the cheapest audience to convert, because it already knows you.
• Sell packages and upsells: dinners, spa, transfers, or upgrades for guests who already have an upcoming confirmed booking, filtering by conversation status.
• Fill the low season: promotions targeted by country or label to the audience that responds best to that kind of offer, instead of the same message for your entire base.
• From promo to booking without leaving WhatsApp: the campaign can take the guest straight into a conversation where the assistant quotes with real prices and availability.

Why WhatsApp outperforms email

A healthy WhatsApp campaign is delivered in more than 90% of cases and read by more than 50% of recipients within the first 24 hours — far above any newsletter. And unlike an email, a reply opens a real conversation where the assistant can quote and close the sale on the spot.

How it works

• Real audience segmentation: combine labels, conversation status, funnel stage, country, or contact date so each campaign reaches only the right people.
• WhatsApp-approved templates, with a preview before sending.
• Automatic scheduling, with a start date and time and a calculated estimated completion.
• Per-campaign metrics (sent, read, replied, won and failed) so you know which offer worked and can repeat it.

Protecting the asset that drives that revenue

None of this matters if your number gets blocked. WhatsApp isn't built for mass mailing, and a careless send — to cold contacts, with bought lists, or too often — can end in a permanent, irreversible block. That's why WeSpeak Campaigns keeps the daily send volume below the maximum WhatsApp allows and spreads large sends over several days: so the same channel that brings you bookings is still there for your next campaign.

Who benefits most

• Hotels that want to monetize their existing contact base without investing in additional ad spend.
• Sales teams that already segment by funnel or labels and want to turn that data into revenue.
• Hotels with strong seasonality that need to fill the low season or get ahead of the high season.
• Anyone who wants to sell packages, upsells, or promotions without relying on a separate email marketing tool.

Next steps

Already a WeSpeak customer? Activate Campaigns from Extras and create your first one from the Campaigns Dashboard with Create campaign.

Set it up

Not using WeSpeak yet? If you want to send WhatsApp campaigns without putting your number at risk, WeSpeak Campaigns does it for you, with the safety limits already in place. Talk to our team and get to know WeSpeak.

Book a demo