FITUR 2026 and Merry Christmas
FITUR 2026 in Madrid: more than 50% growth in the Travel Technology space and a new Knowledge Pavilion. Happy holidays to all hoteliers.
First things first: Merry Christmas.
If you're reading this newsletter on Christmas Day, you're probably the kind of hotelier who never fully switches off. The one who uses a quiet moment to catch up. The one who thinks about the business even when they should be resting.
I get it. And I'll also say this: take the rest you need. Your business will be better off if you're well.
FITUR 2026: what we already know
FITUR 2026 takes place in Madrid from January 21 to 25. A few facts that caught my attention:
- The Travel Technology space grew by more than 50% compared to the previous year. Technology is no longer a secondary pavilion at FITUR. It's one of the main pillars.
- There will be a new Knowledge Pavilion, dedicated to training and industry trends.
- More than 150 countries represented.
WeSpeak will be at FITUR 2026. If you're going and want to meet up, let me know.
Bill Gates and the 2-day workweek
Bill Gates predicted this week that AI will lead to a 2-day workweek within the next decade. It may sound radical, but it reflects something real: automation is going to profoundly change which tasks humans do and which ones machines do.
For tourism: more free time = more travel. That's good news for the industry.
Happy holidays. See you in 2026.
— Gonzalo Rioja
