IProfesional, Smart Travel Awards and Amadeus 2026
WeSpeak in iProfesional. Nominated for the Smart Travel Awards as Best Hotel Sales Tool. And Amadeus's 6 tourism trends for 2026.
An intense December. Let me tell you everything.
WeSpeak in iProfesional
iProfesional published a feature with the full story of WeSpeak: how we started, the pivot from campgrounds to hospitality, the lessons learned, and where we're headed. If you'd like to read the whole thing, reply to this email and I'll send you the link.
Nominated: Smart Travel Awards
We're nominated for the Smart Travel Awards in the Best Hotel Sales Tool category. It's the most important recognition in the Spanish-speaking hotel tech sector.
I won't spoil anything. But if you can vote, we'd appreciate it.
Córdoba Hotel Summit: Belén Bongiovanni from the WeSpeak team was there representing us. The conversations she sparked will materialize into concrete projects in 2026.
Amadeus Travel Trends 2026: 6 trends
Amadeus published its trends report for 2026. The 6 that matter most for independent hotels:
- Pet-friendly: travel with pets keeps growing. Hotels without a clear policy lose this segment.
- Hybrid planning with AI: travelers use AI to plan but still want human validation at the moment of booking.
- Hyper-personalization: the traveler expects the hotel to speak to them as if it knew them.
- Cultural motivations: authentic, local experiences over generic amenities.
- Influence of digital content: travel decisions are made by watching content, not by reading product sheets.
- High service expectations: more positive experiences on previous trips raise the expected standard.
— Gonzalo Rioja
