An intense December. Let me tell you everything.
WeSpeak in iProfesional
iProfesional published a feature with the full story of WeSpeak: how we started, the pivot from campgrounds to hospitality, the lessons learned, and where we're headed.
Nominated: Smart Travel Awards
We're nominated for the Smart Travel Awards in the Best Hotel Sales Tool category. It's the most important recognition in the Spanish-speaking hotel tech sector.
I won't spoil anything. But if you can vote, we'd appreciate it.
Córdoba Hotel Summit: Belén Bongiovanni from the WeSpeak team was there representing us. The conversations she sparked will materialize into concrete projects in 2026.
Amadeus Travel Trends 2026: 6 trends
Amadeus published its trends report for 2026. The 6 that matter most for independent hotels:
- Pet-friendly: travel with pets keeps growing. Hotels without a clear policy lose this segment.
- Hybrid planning with AI: travelers use AI to plan but still want human validation at the moment of booking.
- Hyper-personalization: the traveler expects the hotel to speak to them as if it knew them.
- Cultural motivations: authentic, local experiences over generic amenities.
- Influence of digital content: travel decisions are made by watching content, not by reading product sheets.
- High service expectations: more positive experiences on previous trips raise the expected standard.
— Gonzalo Rioja
