Facebook Messenger

Receive and reply to your Facebook page's messages from WeSpeak: how to connect the page and what the channel supports.

Last updated: July 6, 2026

With the Facebook channel, the Messenger messages your page receives arrive in WeSpeak: the assistant replies to them, your team takes them, and they stay in the funnel and the history.

Requirements

  • Being an administrator of your business's Facebook page.

How to connect it

  1. Go to Channels and, on the Facebook card, click Connect (there's a Tutorial button).
  2. The Facebook login opens: authorize access to your page's messages.
  3. Choose the page and confirm — the channel is connected.

What it supports and what it doesn't

FeatureFacebook
Text, emojis, attachments, voice notes
Reusable text templates (with /)
Quote / reply to a specific message
Start a cold conversation❌ You reply to whoever writes to your page
Reply after 24 hours since the customer's last message
Delete messages

The 24-hour window

Facebook only allows replying within the 24 hours after the user's last message. Once that time is up, when you try to send you'll see the message: "Facebook only allows replying within 24 hours of the user's last message."

You have two ways out:

  1. Wait for the customer to write again — the conversation reactivates on its own.
  2. Send that specific message from your own Facebook account (outside WeSpeak); when the customer replies, you keep managing everything from the platform.

ℹ️ It's not an error: it's a Meta rule for Messenger, just like Instagram's 7-day window.

If the channel disconnects

The authorization you give WeSpeak over your page has an expiration managed by Meta. If the link expires or you revoke the permission:

  • WeSpeak detects it automatically and sends you a notification: "Your channel has been disconnected. Go to Channels to reconnect."
  • Messages that arrive while the channel is disconnected don't reach WeSpeak, so it's best to reconnect as soon as possible.
  • To reconnect, repeat the Connect flow in Channels — you don't lose the history of already-recorded conversations.

Multiple pages (Multichannel)

With Multichannel you can connect several Facebook pages in the same account:

  • Each page is connected by repeating the Connect flow (connecting the same page twice is blocked).
  • You can give each channel a name with the pencil (Edit channel name); that name is used in filters, campaigns and in the chat. If you don't name it, the page name is shown.
  • In the conversation filter (in Chats and in the Funnel) each page appears as its own option.
  • Inside the chat, below the contact's name, it indicates which page the conversation belongs to (only when more than one is connected).
  • If the same person writes to two of your pages, you'll see two separate conversations, one per page — the reply always goes out through the correct page.

Frequently asked questions

Can I connect several pages?
Yes, with multichannel: each page with its name, its conversations and its own filter.

A customer wrote to me from a Facebook ad, is it identified?
Yes — if you have the Audience section active, those leads are attributed to their ad.

I got the notification that the channel disconnected, what do I do?
Go to Channels and reconnect the page (same flow as the first time). While it's disconnected, new messages don't reach WeSpeak.

I see the same customer twice in the inbox.
They wrote to two different channels of your business (for example, two pages, or your page and your WhatsApp): each channel generates its own conversation. It's the expected behavior — each one is answered through its channel.

It won't let me reply and a message about the 24 hours appears.
More than 24 hours have passed since the customer's last message: Messenger blocks the reply. It reactivates when the customer writes again.